Consumer Profile Segments Of The Spokane Metropolitan Area

Consumer Profile Segments in the Spokane Metropolitan Area Cameron Hashagen Jacob Scott Brittney Wold Eastern Washington University The city of Spokane is located on the eastern side of Washington State about 20 miles from the Washington-Idaho border. It is one of the only major cities in the inland northwest, the closest being Boise, Idaho. The area surrounding the city would be considered rural farming land. In the 2010 United States Census it was determined that Spokane had a population of 208,916 residents. The population estimate for 2013 is 210,721 (US Census, 2010). As compared to the rest of the state, Spokane has a significantly lower median household income, $42,274 as compared to $59,374 which is the state’s median income. In addition to having a lower household income, this area also has a high percentage of people who live below the poverty line, 18.7 percent of Spokane residents (US Census, 2010). The majority of Spokane residents identify themselves as white at 89.2 percent, followed by those who identify as two or more races at 3.8 percent (Pitts, Tyga, 2010). In the Spokane area, 67.7 perc ent of the population are homeowners, and the other 32.3 percent are renters. This makes the Spokane area an ideal place to target consumers looking for an affordable apartment to rent. Profile One Profile one is primarily young to middle aged adults having no kids. They tend to settle near metropolitan areas and have moderateShow MoreRelatedAirheads Business Analysis Essay34215 Words   |  137 Pagesenvironment. The FEC industry has been shown to be declining. This decline can be partially attributed to the growing threat of home consoles as a substitute and an overall lack of technological innovations. However, opportunity lies in a rise in consumer spending and personal disposable income. The chances of customers spending money to entertain their families increase as firms provide safe and convenient locations that have diverse offerings. Furthermore, establishing customer loyalty plays aRead MoreSouthwest Airlines Case Study in 2010 Essay21106 Words   |  85 Pages(rather than high-traffic airports like Chicago O’Hare, Dallas–Fort Worth, Atlanta Hartsfield, and New York’s LaGuardia and Kennedy airports), Southwest had climbed up through the industry ranks to become a major competitive force in the domestic segment of the U.S. airline industry. It had weathered industry downturns, dramatic increases in the prices of jet fuel, cataclysmic falloffs in airline traffic due to terrorist attacks and economy-wide recessions, and fare wars and other attempts byRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesfind the following classification of cases by subject matter to be helpful. I thank those of you who made this and other suggestions. Classification of Cases by Major Marketing Topics Topics Most Relevant Cases Marketing Research and Consumer Analysis Coca-Cola, Disney, McDonald’s, Google, Starbucks Product Starbucks, Nike, Coke/Pepsi, McDonald’s, Maytag, Dell, Hewlett-Packard, Newell Rubbermaid, DaimlerChrysler, Kmart/Sears, Harley-Davidson, Boeing/Airbus, Merck, Boston Beer